This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US retail industry. Here’s what you’ll find inside:
Digital ad spending by format—search, display, mobile, digital video.
Factors influencing ad spend among major retail players and the entire industry.
Cross-industry comparisons of ad spending trends.
Retail includes mail order/catalogs, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.
The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.
For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
