This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US retail industry. Here’s what you’ll find inside:
Digital ad spending by format—search, display, mobile, digital video.
Factors influencing ad spend among major retail players and the entire industry.
Cross-industry comparisons of ad spending trends.
Retail includes mail order/catalogs, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.
The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.