US TV Ad Spend Will Decrease by 15.0% in 2020

US TV Ad Spend Will Decrease by 15.0% in 2020

In our March 2020 forecast for US TV ad spending, we expected a 2.0% increase for the full year. However, we have revised our figures down significantly for many reasons, including the cancellation of the 2020 Summer Olympics, the postponement of live sporting events, and an increase in cord-cutting. US TV ad spending is now expected to decline by 15.0% this year to reach $60 billion, down from $70.59 billion in 2019.

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