“Twitch is benefiting hugely from the overall spike in live video viewers,” said eMarketer forecasting analyst at Insider Intelligence Peter Vahle. “While more people are watching video game live streams on the platform, nongaming channels like ‘Music’ and ‘Just Chatting’ are attracting many first-time viewers.”
An increase in online gamers is also driving Twitch’s growth . The number of US gamers will jump 5.0% in 2020—the highest growth rate since 2015—to 174.7 million.