Most consumers don’t yet own virtual reality headsets, but they're consuming more immersive content online. Damian Collier, founder and CEO of 360-degree video and virtual reality (VR) marketing agency Blend Media, spoke with eMarketer's Sean Creamer about what marketers need to know as they look to engage with consumers through 360 video—and soon, VR. Collier was interviewed as part of eMarketer’s April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries."