The Bizrate survey also revealed that boomers aren’t interested in retail shopping technology, like visual search or augmented and virtual reality.
“Boomers aren’t at a life stage where learning new things is a big priority. Just the reverse, really—it’s something my fellow boomers and I will often do our best to avoid,” said eMarketer principal analyst Mark Dolliver. “And especially for boomers who are retirees, the time-saving features of digital shopping are somewhat irrelevant.”
“That’s a big difference between boomers and young people who are mid-career and busy raising families,” Dolliver said. “For that matter, going to the store may hold appeal for older boomers as an occasion for getting out of the house and socializing a bit."