Luxury brands are more accessible than ever thanks to digital. In the past, they often shied away from appearing this way, but online, it's a whole new world. Ben Whattam, managing and founding partner of affluent-focused agency Keko London, spoke with eMarketer's Sean Creamer about why luxury brands shouldn't hesitate to be inclusive of both affluent consumers and shoppers who want a taste of the high life. Whattam was interviewed as part of eMarketer’s July report, "Affluents in France, Germany and the UK: Savvy and Demanding, Both Online and Offline."