”Like we saw with GDPR, CCPA compliance is a journey that most companies won’t be able to complete before the January 1, 2020, deadline,” said Lauren Fisher, principal analyst at eMarketer. “Even those who feel ready and say they’re compliant will likely have to make modifications and changes as the year progresses and the true nature of the regulation becomes clearer. Companies need to look at compliance as an ongoing process and not a static checklist.”
CCPA compliance can be a costly endeavor for companies. According to August 2019 data from consent solutions provider PossibleNOW, 35% of US businesses polled said that they won’t be CCPA compliant by January 1, 2020, because they feel it’s too expensive to attain compliance.